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Gen Z and Cigarette Smoking Celebrities Risk Romanticizing the Habit History of smoking Wikipedia Amid Smoking Decline, Look Who's Still Lighting Up KPBS Public Media How Marlboro Sold an Identity, Not a Cigarette In 1954, Marlboro was a struggling cigarette brand with just 0.25% market share. Most people saw it as a women's cigarette. Then Leo Burnett
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