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Judge Leon sided with the companies, ruling that the labels were more about shocking and repelling than warning, and amounted to an impermissible expropriation of a companys advertising space for Government advocacy. A federal appeals court upheld the decision in August 2012

Understand the Effects : Learn about the potential effects of different cigarettes

More than 16 million Americans have one or more diseases caused by smoking, responsible for $170 billion in direct medical costs that CDC officials say would be saved if we could prevent youth from starting to smoke and help every person who smokes to quit. Secondhand smoke is believed to contribute to more than 40,000 deaths among nonsmoking adults and 400 infant deaths each year, per the CDC

Alternatively, English may homogenize a products representation (Phillipson 1998), and thus potentially standardize across countries and create a global image